BOLD BUT GENTLE COLOUR: Bold colour with argan oil, açaí and guarana extracts - and powered by VitaBoost Colour Amplifier for 8 weeks of bold, glossy colour

IRRESISTABLY MOISTURIZING: The Moisture Shine Mask will boost that glossy shine and keep that bold colour locked in

0% AMMONIA, NO ANIMAL DERIVED INGREDIENTS: Only the bold colour you want with the moisture you love

FOR DARK BASES & ALL HAIR TYPES: Bold colour that's ideal for dark bases and is gentle to all hair types & textures Violet Passiflora shade with bold violet tones. One hair colour application kit: Colour Cream with VitaBoost Color Amplifier, Activator, Moisture Shine Mask, Expert gloves