Unleash the ultimate bold, ultra-dark shine with L'Oréal Paris Préférence 1.102 Blue Black—a deep, intense black with striking blue undertones for a multi-dimensional, ultra-glossy finish. This fade-resistant permanent colour delivers salon-quality vibrancy that lasts up to 8 weeks, ensuring your hair stays rich, radiant, and full of depth.

Formulated with Luminous Colour Technology, this shade provides rich, even coverage while the Shine Protect Conditioner, infused with UV filters and nourishing oils, keeps hair silky, smooth, and luminous. Perfect for those seeking dramatic intensity with a cool, edgy blue-black twist.

✨ Why You’ll Love It:

✔️ Intense black with striking blue undertones
✔️ Fade-resistant formula for up to 8 weeks of vibrancy
✔️ Shine Protect Conditioner for long-lasting gloss & softness
✔️ 100% grey coverage for even, bold colour
✔️ Salon-quality colour in the comfort of your home

For bold, captivating colour with deep blue-black intensity, L'Oréal Paris Préférence 1.102 Blue Black delivers head-turning vibrancy and long-lasting brilliance.

💖 Bold. Mysterious. Striking. Elevate your black!