Dare to go bold with L'Oréal Paris Préférence 5.664 Cherry Red, a rich, vibrant red with deep cherry undertones for a multi-dimensional, ultra-luminous colour. This long-lasting, fade-resistant formula delivers salon-quality intensity that stays fresh and radiant for up to 8 weeks.

Formulated with Luminous Colour Technology, this shade provides deep, even coverage, while the Shine Protect Conditioner, enriched with UV filters and Vitamin E, keeps hair soft, nourished, and brilliantly glossy. Whether you're enhancing your natural red or going for a dramatic transformation, this luxurious cherry red shade adds bold vibrancy to any look.

✨ Why You’ll Love It:

✔️ Rich, intense cherry red with deep undertones
✔️ Fade-resistant formula for long-lasting colour
✔️ Shine Protect Conditioner keeps hair soft & glossy
✔️ 100% grey coverage for even, vibrant results
✔️ Salon-quality colour from home

For a bold, statement-making red that radiates confidence and vibrancy, choose L'Oréal Paris Préférence 5.664 Cherry Red—because life’s too short for dull hair!

💖 Bold. Fiery. Unstoppable. Own your red!

Made in Belgium