Dare to go vivid – ultra-bold colour with luminous shine.

Turn heads and express your boldest self with L’Oréal Paris Preference Vivid Colour in 7.222 Meta Pink – a high-impact, high-fashion shade that delivers salon-quality results at home. This ultra-vibrant pink hue is infused with shimmering tones for a multidimensional finish that looks luminous from every angle.

Formulated with fade-defying gel technology and enhanced with shine complex, Preference Vivid ensures your colour stays rich, glossy, and intense for up to 8 weeks. Plus, it comes with Purple Anti-Fade Conditioner, designed to lock in colour and nourish your hair after colouring for extra softness and radiance.

Perfect for light blonde to medium brown bases, this shade transforms your hair into a statement-making masterpiece.

Why you’ll love it:

• 💖 Ultra-Vibrant Pink – Intense, high-definition colour with shimmering reflects.

• ✨ Fade-Defying Technology – Keeps colour rich and vibrant for up to 8 weeks.

• 💧 Nourishing Aftercare – Includes Purple Conditioner to boost shine and protect against fading.

• 🏠 Salon-Quality Formula – Achieve professional-looking results from home.

• 🌈 Ideal for Light Bases – Works best on light blonde to medium brown hair.

Made in Belgium